Hot Mama In The City

The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need. Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined.



For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. Visit www.purplepurse.com and enter code: 0003 to pass on the purple purse and help women in need.

I encourage you to get others to visit the site, enter the code and pass on the purple purse.



A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.

How will you begin the conversation?

Pay attention to warning signs. People who are being abused may:

• Recieve frequent, harassing phone called from their partner.
• Talk about there partners temper or jealousy.  
• Be restricted from seeing family and friends.
• Have their spending tightly monitored and restricted by their partner. 

Offer support without judgement or criticism. Let them know that you're always available and ready to help.

Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.

Taking action against domestic violence is simple - Purple Purse: Pass It On.

Visit PurplePurse.com to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from The Allstate Foundation and get tips to help you start talking about domestic violence.