Hot Mama In The City

Champions for Kids makes it simple to give children in local communities the resources they need to thrive. Helping others does not have to come in large doses. Champions for Kids seeks to ignite generational change by fostering a ‘habit of giving’ among youth and parents in America. SIMPLE Giving is a Champions for Kids program that makes it simple for you to help kids in your community. To ensure children can eat breakfast and stay focused in school, Champions for Kids is teaming up with Kellogg Company and Diamond Foods for a SIMPLE Giving program.



Did you know that 9.8 million kids – more than ever before – get free or reduced price school breakfast on an average day, but 10.6 million eligible kids go without? Hunger has a huge effect on how a child performs at school. In fact, 9 out of 10 teachers say having a healthy breakfast is a key to academic achievement.

You can participate by simply purchasing and donating breakfast food items at your local participating Walmart from April 21 through May 5. If your Walmart store is participating, simply purchase breakfast foods and place them in the purple donation bins at the front of the store after checkout. To see a list of participating stores, click here. All of the donations go to children in the school district where the Walmart store is located!

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