Hot Mama In The City

I color my hair often and I've been doing it for about 15 years now. So over the years my hair has been processed with hair color many times over. I love coloring my hair but hate the bad effects it can bring on over the years. I'm always open to trying new hair care products that will not only protect my hair from being damaged but that can also help save my hair color from fading.

I recently went to the salon and dropped a few pretty pennies on some ombre highlights and the last thing I want to happen is for that color to fade. Shortly after coloring my hair I began using the Nexxus Color Assure system, including the Pre-Wash Primer, Shampoo, Conditioner, and Glossing Tonic. I've been using the Color Assure system for several weeks and I love it! The Nexxus Color Assure system leaves my hair feeling soft and shiny without weighing my hair down. It's been several weeks since I colored by hair and my color is still as vibrant as it was since the day I colored it.


The NEW Nexxus Color Assure Pre-Wash Primer is a pre-treatment to shield hair in the shower. It helps to repel water, so color stays longer and more vibrant. The Pre-Wash Primer is sulfate-free and infused with a blend of clear oils, including almond, coconut and argan oil.

• Almond oil is known to lock in moisture, nourish hair and reduce breakage

• Coconut oil is known to provide softness and elasticity

• Argan oil is known to improve shine and vibrancy

• White Orchid Extract is known to provide moisture and works to seal and protect hair by repelling water and keep it from entering the core.


The NEW Nexxus Color Assure System is the first oil-infused color care system by Nexxus, and it provides 2X longer color protection. Look for the Nexxus Color Assure Pre-Wash Primer, Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner and Color Assure Glossing Tonic in mass retailers, select drugstores and supermarkets nationwide